Release Date : 2018/11/29 10:26:34 Click : 4207
With the increase in the income and consumption level of China's residents, especially the expansion of the middle class, some emerging home appliances are experiencing rapid growth in China, and dryers are one of them.
Once upon a time, those who have been to the "Magic Capital" will be impressed by the "Wan Wan" on the streets of Shanghai. Due to climatic conditions, drying clothes has become a "difficult problem" in Jiangsu, Zhejiang and Shanghai. Today, dryers help people solve this thousand-year problem.
The monitoring data of the Ovi cloud network shows that the demand for washing machine drying function is relatively strong in the middle and lower reaches of the Yangtze River represented by Jiangsu, Zhejiang and Shanghai. For areas with high economic level such as Beijing and Guangdong, the drying demand is also high. Relatively high.
Driven by consumer demand, dryers have ushered in rapid growth in China. According to the total data of Zhongyikang, the retail volume of China's dryer market in 2017 is expected to reach 192,000 units, a year-on-year increase of 42%, and the retail sales will reach 680 million yuan, an increase of 81.2%. The online and offline channels of dryers have shown rapid growth, especially under the line. With the national chain, the retail volume and volume growth of dryers will increase by 88.1% and 102% respectively.
Wei Jun, general manager of Zhongyikang White Power Division, believes that as the income level of Chinese residents increases, they are increasingly demanding the pursuit of quality of life. More and more people returning to study abroad, they bring the Western concept back to China, and the increase of these people has brought a solid foundation for the subsequent growth of the dryer market. In addition, domestic environmental problems are frequent, and products such as dryers do have very obvious needs in many important areas of the country. “The north corresponds to smog, and the east corresponds to the rainy weather. South China needs to solve the problem of drying clothes under wet weather. The washing and drying machine currently accounts for a large proportion in these areas. We do not rule out the opportunities for drying in these areas in the future. Suddenly burst."
“The dryer is definitely a trend,” said Cheng Xingzhong, director of Haier washing machine user planning. In the view of Lu Shenghua, editor-in-chief of China State Grid, the market capacity of dryers is very large. Another runway in the washing machine industry is the dryer.
According to Zhong Yikang, by 2020, the retail volume of China's dryer market will reach 377,000, and the retail sales will reach 1.67 billion yuan.
